Hino Growth Continues in 2018
Hino Motors is a company that originated in Japan in the early twentieth century and has grown steadily to command a significant presence in major regions all over the world. Hino Motors has been setting up production and sales centres outside Japan since the 70’s and is now established in close to 20 countries, fuelling sales all over the world.
The company’s versatile approach and ease of innovation has enabled Hino to maintain a leading position in the truck production industry. Their conceptualisation and implementation of new strategies for sales and service delivery has made them one of the most sought after brands in the market. Their leadership is consistently devising plans to acquire a larger share of the truck market and it has been paying off.
In the 2014 financial year, the company managed to break its record in global unit sales, largely due to a large volume of sales in five foreign markets. Sales and Production have steadily been on the rise since 2014, with establishment of new factories and expansion of existing manufacturing facilities. In fact, the company was able to report a record high growth rate of 30% in the two years between 2014 and 2016.
Quality Assurance
All Hino vehicles are designed and built according to a set of three brand guiding principles namely, Quality, Durability and Reliability (QDR). To ensure these principles are met and maintained, every model goes through a rigorous testing exercise that pushes the vehicle to its limits. They check if it satisfies all three test categories and can perform successfully in real world conditions. All their engineering and innovation, research and development is backed up and supported by Hino’s parent company, Toyota.
In the Australian market, attention to detail and strong focus on the customers’ needs and preferences has led to unfounded success in the first six months of 2018. The company consistently served its clients well while expanding its product range, consequently acquiring 26.7% of the medium duty markets and 4.1% of the heavy duty.
Mr. Bill Gillespie – the company’s General Manager of Brand and Franchise Development in Australia – attested that a large contributor to the rapid growth of Hino sales in 2018 is the hard work and efforts of the teams at the company’s local dealership networks. The most dynamic and successful are two dealerships in Brisbane and Sydney, as well as a standalone unit in Melbourne.
One of the main driving forces of their success in the Australian market is their unique approach to customer care and sales. Selection and promotion of truck models that best suit the client’s needs – such as the 500 Series Wide Cab and the 300 Series 4X4 – has also boosted sales across the nation and plans are underway to introduce a new model vehicle in the market by the end of this year.
Hino Advantage
The Hino Advantage is a full range of support services offered to the client with the aim of reducing costs incurred over the vehicle’s lifetime. The Hino Advantage product has been designed based on user preferences and challenges, and is a major contributor to the spike in sales in the region. These are some of the more popular services offered under the Hino Advantage banner.
Hino Traq
Hino Traq is a service that is designed for companies and individual owners who want to track and monitor the performance as well as activity of their vehicle. It is an efficient fleet management tool that can help you pinpoint the location of your truck in real time. It also allows you to monitor driver performance, fuel efficiency, and other fleet intelligence data that can greatly simplify the logistics and management of your business.
Truck Spare Parts and Service
Hino service gives you access to well trained technicians located at over sixty dealerships in various parts of the country ready to work on any challenge your truck may face while on the road. Hino service also extends to offer Road Side Assistance, an extended vehicle warranty and service agreements as well as capped price on service operations.
The truck service operations go hand in hand with parts distribution. Under the Hino Advantage program, every truck owner is availed access to genuine truck spare parts that are built according to Hino manufacturing standards. These genuine Hino truck parts come with a three year unlimited kilometre warranty if it is fitted by authorised dealers.
Financial Support
The Hino Advantage also offers a wide range of financial support services that are backed up by Toyota’s financial strength. These financing options are made available with the aim of helping clients to acquire trucks and grow their businesses. Financial support can be offered in form of a business vehicle loan or fleet financing which is based on the Toyota Fleet Management model.
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