ACCESSORIES NEEDED FOR AN EXHIBITION DISPLAY
When it comes to marketing strategies, exhibitions are a great investment in not only time but money. It is important that you think the whole event through and get your display right to draw as many potential customers to your stand as possible. You do not want to leave the planning to the last month before the exhibition. You want to have a plan, picture exactly how the stand will look and how to set it up to make sure your product or service will be remembered by the crowd.
Setting up your exhibition stand for success to attract as many visitors as possible is essential, and a show-stopping display does not need to be huge or cost a fortune. To sell your big idea from a small space, you can use both sides of your expo display to tell your story or have freestanding tower display counters, which provide samples of your product.
Unless your brand is very well known, you want your pop up walls and fabric banners to stand out visually to set you apart from your competitors. Using eye-catching motifs, which will attract potential customers and use the help of graphics to create your brand’s visual identity. You can also come up with a tagline and have it printed on a double-sided expo display to let passerby’s know what you are offering.
One of the best ways to sell your product is to let visitors have a go at it themselves. Let potential customers experience a game or test using your product or try to engage them with an interactive element. Studies have shown that getting hands-on with a product is one of the best marketing strategies popular brands use, as people tend to remember activities more than ordinary presentations once they leave the exhibition.
It is important to choose the right colours for your display to grab people’s attention. Do not go for the latest all-white effect, instead choose bold colours to help your exhibition display stand out more. To leave an instant impression on future customers, work with a small number of striking images when designing your media walls and keep the colours down to three to avoid your display from looking too busy.
To help you put your future exhibition stand together, we have come up with some ideas on what to add to your exhibition display.
1. Modular Displays
An exhibition booth often doesn’t come cheap and to make it adaptable for future use, you should opt for a modular design that is assembled by different elements. This way, the stand is versatile as parts of the display can be added or taken away to fit any floor space and layout. It is important that all display elements are quick and easy to set up and that the design works in various configurations depending on the event.
2. Fabric Banner Stands
Often used for tradeshows, events, retail advertising, marketing activations and exhibitions to get your message across, fabric banner stands are the display to use if you need large format graphics. They usually come with an aluminium frame that is light and uncomplicated to assemble. The fabric can be printed double side, making them cost-effective.
3. Media Walls
Video displays are perfect for telling your story if you only have minimal floor space. A monitor on wheels with a few powerpoint presentations or short videos will definitely get your message across and have great visual impact. Again, when being limited in floor space, Portable Promotion counters are great if you don’t have space enough for two chairs. They are quick and easy to set up and allow a quick chat with any visitor.
4. Economy Roll Up Banners
Especially for indoor events and exhibitions, Economy Roll Up Banner stands with an aluminium casting are very famous, as they do not take much time to assemble. They come with a carry bag and are the ideal portable display on the go. The convenient stand can be used several times since the graphics at 850mm x 2000mm are interchangeable.
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